Retention Email Campaign
AD: Ivan Najera | AD: Michelle Oros | ACD: Andrew Womack | ECD: Jeff Neely | Agency: Mason Zimbler
It might seem odd to include emails in a creative portfolio, especially ones that come from a now defunct computer security software company. Yet, here they are, a testament to the fact that notoriously bland content, when presented in an unexpected way, can garner a positive reception, and more importantly, high engagement. Each month, we created buzzwords related to revolving message content to capture recipients’ attention, then prompted them to download featured assets such as whitepapers and newsletters. The result? Pure winnergy.