AD: Michelle Oros | Illustrator: Missi Jay | ACD: Andrei Cervantes | ECD: Jeff Neely | Agency: Mason Zimbler | ACS 2012 Annual Report
Annual reports are often thought of as things to quickly leaf through then toss into the recycling bin. We aimed to change that notion with the 2012 report we prepared for the Austin Children's Shelter (now Austin Children's Services). Using the theme of transformation as our guide, we worked with a local illustrator to design scenes that would change by physically turning the report upside-down. A unused swing became a high-flying kite, a lone ship at sea became a warmly-lit home. And instead of leading with facts and figures, we brought success stories into the spotlight, showing the difference donors had on children's futures.