Lori Samocha
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Writer of words. Teller of stories. Creator of singing cacti.

Picture
Technically, copywriting is my second career. 
​

Well, sort of. Despite the fact that I majored in media studies and screenwriting, I somehow felt the need to go to law school eleven years ago. No surprises here: I promptly left after two weeks.

​Since then, I found my way back to the creative — but equally strategic — side and have collaborated with dozens of clients across a variety of industries, both B2B and B2C. Whether I'm concepting for a campaign, leading a workshop, or writing for a website, I charge myself daily to find the story behind every business and the voice behind every brand.

​Even when I'm not writing for work, I write for fun. In fact, I recently published my first children's book about my favorite city. When I'm not writing for work or for fun, I make stop-motion short films (check out these singing cacti) and hang out with my number one pal, Oliver (pictured). ​

EXPERIENCE

Associate Creative Director | Writer 
Freelance, 2020 to Present
​
Associate Creative Director | Senior Copywriter | Copywriter Springbox, 2016 to 2020

Copywriter
T3, 2015 to 2016

Copywriter
Mason Zimbler, 2012 to 2015

Junior Copywriter | Copywriter Intern
​Tocquigny, 2011 to 2012

EDUCATION

Master of Arts, Advertising
College of Communication, The University of Texas at Austin
Texas Creative Sequence

Bachelor of Science, Radio-Televsion-Film
College of Communication, The University of Texas at Austin
​Summa Cum Laude, Communication Honors

PAST & CURRENT CLIENTS

2K Games

Allstate

ArthroCare

ASPCA

Austin Children's Services

Austin Humane Society

Austin Parks Foundation

Capital One

CenturyLink

Charles Schwab

Global Peace Film Festival


Honda

IBM

Intuit

IXIA

Kibo Foods

Lantana Food

Lenovo
March of Dimes
​
McAfee


Nestlé Waters North America

​Novant Health
​
Nulo

Ottobock

Partnerships for Children


Phillips 66

PwC


Regent University

Sage Advisory Services

Staples

Sweet Leaf Tea

Tradewinds Tea

Time Warner Cable

UPS

TYLER'S

​World Vision

SKILLS

Brand Development & Positioning

Creative Strategy

Copywriting

Integrated Campaigns

Social Strategy & Content Creation

Content Strategy

Content Development 

Branding & Positioning Workshops

Websites

Advertising

AWARDS & ACHIEVEMENTS

I'm proud to have won a few ADDYs, Content Marketing Awards, Summit Creative Awards and been recognized in Communication Arts and PRINT Regional Design. Plus, I earned my Girl Scout Gold Award fifteen years ago. (Yes, I was a Girl Scout when I was 18.)


Want to get in touch? Give me a shout.