About

Writer of words. Teller of stories. Creator of singing cacti.

Technically, copywriting is my second career.

Well, sort of. Despite the fact that I majored in media studies and screenwriting, I somehow felt the need to go to law school ten years ago. No surprises here: I promptly left after two weeks.

Since then, I found my way back to the creative — but equally strategic — side and have collaborated with dozens of clients across a variety of industries, both B2B and B2C. Whether I'm concepting for a campaign, leading a workshop, or writing for a website, I charge myself daily to find the story behind every business and the voice behind every brand.

Even when I'm not writing for work, I write for fun. In fact, I just published my first children's book last year about my favorite city. When I'm not writing for work or for fun, I make stop-motion short films (check out these singing cacti) and hang out with my number one pal, Oliver (pictured).

EXPERIENCE

EDUCATION

Master of Arts, Advertising
College of Communication, The University of Texas at Austin
Texas Creative Sequence

Bachelor of Science, Radio-Televsion-Film
College of Communication, The University of Texas at Austin
Summa Cum Laude, Communication Honors

PAST & CURRENT CLIENTS

2K Games

Allstate

ArthroCare

ASPCA

Austin Children's Services

Austin Humane Society

Austin Parks Foundation

Capital One

CenturyLink

Charles Schwab

Global Peace Film Festival

Honda

IBM

Intuit

IXIA

Kibo Foods

Lantana Food

Lenovo

March of Dimes

McAfee

Nestlé Waters North America

Novant Health

Nulo

Ottobock

Partnerships for Children

Phillips 66

PWC

Regent University

Sage Advisory Services

Staples

Sweet Leaf Tea

Tradewinds Tea

Time Warner Cable

UPS

TYLER'S

World Vision

SKILLS

Brand Development & Positioning

Creative Strategy

Copywriting

Integrated Campaigns

Social Strategy & Content Creation

Content Strategy

Content Development

Branding & Positioning Workshops

Websites

Advertising

AWARDS & ACHIEVEMENTS

I'm proud to have won a few ADDYs, Content Marketing Awards, Summit Creative Awards and been recognized in Communication Arts and PRINT Regional Design. Plus, I earned my Girl Scout Gold Award fifteen years ago. (Yes, I was a Girl Scout when I was 18.)

Want to get in touch? Give me a shout.