Wishes Delivered Campaign
Sr. AD: Jacob Parker | Sr. CW: Jessica Lee | ECD: Chris Wooster | My role: Writer | Agency: T3 | Wishes Delivered
December means peak season for UPS. While drivers were busy delivering packages, we were busy driving the delivery of goodwill with our #WishesDelivered campaign. Through a landing page and social media, we spotlighted individuals that made a difference in their community, showed UPS' involvement in their cause, and asked people to share their own wishes for good during the holidays. With hundreds of wish submissions, over 30 million impressions, and over 700 thousand social engagements, the campaign helped make the season a little brighter.