Brand Development & Website Redesign

Sr. AD: Samantha Berliner | CD: Stephanie Skaggs | My role: Writer | Agency: Springbox | Nulo

Pet food company Nulo had a well established brand, an excellent reputation and loyal fan base. But their out-of-date website didn’t reflect the brand’s friendly personality. After an in-depth content audit and creative review, we redesigned the site, incorporating a fresh look and feel and approachable messaging. We leveraged a headless CMS to ensure the ease of future content updates and even created a food finder quiz to help potential customers identify — then purchase — the best Nulo recipes for their four-legged friends

Old Site Design

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