Relentless Care Creative Campaign
CW: Jocelyn Eide | AD: Samantha Berliner | CD: Stephanie Skaggs | My role: ACD & Writer | Agency: Springbox
Novant Health, a healthcare system in the Carolinas, was in the midst of a transformation, refocusing its perception from convenient, everyday care to specialty excellence. They needed a campaign to help communicate this evolution without straying from their proven commitment to patient care. To illustrate our concepts, we were asked to show how the overarching campaign could come to life through multiple specialities and across multiple platforms.
CONCEPT ONE: FIGHTING FOR YOU
CONCEPT TWO: THE MOMENT WHEN
Everywhere Care OOH Campaign
AD: Alex Galley | CD: Stephanie Skaggs | Agency: Springbox
As Novant Health's AOR, we were also asked to create a number of one-off campaigns, including an out-of-home-focused initiative demonstrating the prevalence of Novant Health locations in the Charlotte and surrounding areas. We highlighted unique qualities and quirks that made up the local flavor — connecting with residents in a humorous and memorable way.