Brand Refresh & Website Redesign
AD: Summer Ortiz Ross | CW: Andrew Bonnenfant | My role: ACD | Agency: Springbox | lanschool.com
LanSchool, Lenovo’s classroom management software, needed a brand refresh and a ownable space in the crowded EdTech market. We leveraged audience and competitive research to help create new brand positioning and brand look & feel, including a new logo. Our sweet spot: focusing on student outcomes, not product features, to connect with our educator audience.
In addition to defining the brand, we rebuilt the company website and produced dozens of creative assets to help support the new brand launch, including display ads, eBooks. landing pages, social & email templates and even t-shirts.