Brand Development & Website Redesign
AD: Alex Galley | CD: Stephanie Skaggs | My role: Writer | Agency: Springbox | Beneplace
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Voluntary benefits and savings platform provider Beneplace needed more than a site facelift. They came to Springbox to change their brand's positioning — and serve as a thought leader in their industry. After conducting an in-depth workshop and strategy session, we redefined their brand, redesigned to their website and created infographics to better reflect their perspective and prowess in the benefits space.
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Sample Persona
Brand Positioning
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