Poster Series        Silver Austin ADDYs, Bronze Austin ADDYs, Austin ADDYs Judge's Choice Award, Communication Arts Web Exhibit Feature

AD: Jimmy Dyer | ECD: Jeff Neely | Agency: Mason Zimbler

To overcome the assumption that GPFF was simply another film festival, we tailored our messaging around the element that sets it apart: the opportunity to transform the movies' endings. The films featured cause-related subject matter as well as actual representatives from corresponding organizations. After the films concluded, audience members could meet with the reps and learn how to make a difference in the causes that interested them. Our efforts earned high attendance at the festival and recognition from the local and regional award scene.

Animated Billboard

Website Reskin

Festival Brochure

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