AD: Jimmy Dyer | ECD: Jeff Neely | Agency: Mason Zimbler
To overcome the assumption that GPFF was simply another film festival, we tailored our messaging around the element that sets it apart: the opportunity to transform the movies' endings. The films featured cause-related subject matter as well as actual representatives from corresponding organizations. After the films concluded, audience members could meet with the reps and learn how to make a difference in the causes that interested them. Our efforts earned high attendance at the festival and recognition from the local and regional award scene.