Integrated Campaign Bronze Summit Creative Award
AD: Katie Gerard | Tagline: Take Your Chances | Student Portfolio
Fate. Destiny. Chance. Outside forces can sometimes serve as a convenient reason for certain life events. But sometimes, things happen for no reason at all—a sentiment that's equally applicable in the Hasbro board game of life itself. In this student piece, we focused less on the whys of life and more on why not, illustrating that weird and wonderful events can and will happen—if you just take your chances.