Integrated Campaign      Gold Austin ADDY, Silver Tenth District ADDY, Bronze Summit Creative Award

AD: Abby Nield | Tagline: Find Yourself in a Classic | Student Portfolio

Pitting treasured classics against contemporary bestsellers was the dichotomic twist we employed in this student campaign for Penguin Classics. Utilizing wordplay, blended imagery and a dash of snark, we hoped to entice readers thoroughly committed to trendier books to branch out and get lost in more timeless works.   

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